
Disney Plus plans to start cracking down on password sharing "in earnest" later this year, as reported by The Verge.
Speaking at a quarterly earnings call Disney CEO, Bob Iger said "We started our password-sharing initiative in June. That kicks in, in earnest, in September. By the way, we've had no backlash at all to the notifications that have gone out and to the work that we've already been doing."
While the initiative has seemingly already begun back in June, there hasn't been widespread reporting of anyone receiving warnings.
On the same call, Disney announced a price increase for Disney Plus subscribers in the United States come October. That increase is unlikely to hit Australian customers, who already saw an increase earlier this year in March.
The Disney Plus service agreement states "Unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household."
It defines a "household" as "the collection of devices associated with your primary personal residence that are used by individuals who reside therein".
Disney Plus plans to charge users more to share their account as "Extra Members" in a similar move to Netflix, but we’ve not seen any pricing yet.
There are currently two Disney Plus plan tiers available in Australia and each has an option for annual billing. At present, ad-supported tiers that are available in other markets haven't made their way down under.
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